The stylist behind the most copied look of the season

The look that launched a thousand imitations was not, in the end, the one that had been planned.

The change of plan

"We had the other dress in the car," the stylist admits. "We had both. The call got made about nine minutes out."

Six weeks of work

Before that nine minutes there were six weeks: four fittings, two archive requests and a colour change nobody outside the team knew about.

The result has already been reinterpreted by three high-street brands, which the stylist calls "the sincerest and most annoying form of flattery".